In 2021, Mikayla launched Cover Ghoul Cosmetics, a startup cosmetics brand created with the vision of offering products suitable for both glamorous beauty looks and special effects applications. She personally developed her own eyeshadow palette, "The Wiccan Palette", which was sold through Shopify e‑commerce as well as at local winter markets in Buffalo, NY.
Mikayla also shared her expertise in cosmetic formulation with Angel Baby Cosmetics, teaching them her process for product creation. She became a shareholder in the company’s lipstick line, contributing to back‑end business development and helping strengthen their brand and operational strategy.
Anguished Allure Magazine was a passionate, independent publication that ran four massive issues, released quarterly. It featured an eclectic mix of small businesses, photographers, makeup artists, podcasters, candle companies, tea companies, drag queens, clothing shops, tattoo shops, and more from both New York and beyond. The magazine spotlighted well-known figures as cover models, showcasing diverse talent and unique creative communities.
Notable cover models included Dani Divine and Sydney Nicole Addams, among other prominent figures celebrated for their influence and artistry.
Anguished Allure stood out for its dedication to elevating alternative and underground culture, crafting powerful editorial content that brought visibility to artists and entrepreneurs often overlooked by mainstream media.
The Whiching Hour was a self-help, reflective podcast hosted by Mikayla, featuring a variety of guests and in-depth conversations that highlighted her diverse fields of work and creative talents. Available on Spotify, the show explored topics designed to inspire, empower, and connect with listeners on a personal level.
The podcast originated as a spin‑off of Mikayla’s first show, Goth & Granola (2023), which gained local traction and was later picked up by a Buffalo‑based studio. The Whiching Hour ran successfully from 2023 through mid‑2024, building a loyal following and providing a platform for meaningful dialogue across multiple industries and creative spaces.